Bright Pink is an organization on a mission to save women’s lives from breast and ovarian cancer by empowering them to live proactively at a young age. They are the only national non-profit organization focused on prevention and early detection of breast and ovarian cancer in young women. Bright Pink sees a world in which fewer people die from breast and ovarian cancer. They aim to educate and inspire women to move from awareness to action, practicing risk reduction and early detection as a part of a proactive life.
Currently, there are more than 2.8 million breast cancer survivors in the United States at this time. Due to breast cancer awareness and early detection, death rates have been declining since 1989. Bright Pink plays a huge part in spreading that awareness.
The statistics for ovarian and breast cancer are staggering, 1 in 67 women will be diagnosed with Ovarian cancer, and 1 in 8 women will be diagnosed with breast cancer in their lifetime. September and October were Breast and Ovarian Awareness months, and Bright Pink actively promoted their tools and resources to help spread prevention knowledge. I’m proud of the work we did with Bright Pink during these months to spread awareness.
Bright Pink created the Assess Your Risk tool to help women assess their personal level of risk for breast and ovarian cancer. The tool is a simple quiz that analyzes your health and family history alongside some of your lifestyle choices, so that you can learn more about your personal risk, and also understand actions you can take to reduce it. My role in this project was to manage and collect content and deliver it to the developers, and then to QA the site, with a focus on detecting design flaws and ensuring quiz accuracy.