In an information cluttered world, clients must streamline their research testing methodology in order to reach fast, meaningful decisions about their businesses. The research process has shifted from lengthy, expensive black box to real-time and mobile. The industry is thinking about research testing much differently, because the speed of business is changing. Gone are the days when people have to wait days for user research. The deliverable has been streamlined to be more efficient, thus lowering costs. The value and expense has traditionally been around a deliverable, but now technology has changed the game by bringing the most valuable pieces – the data and analysis – to the forefront. Read more from this blog post below.